Passager is a independent local coffee shop located in the heart of Paris.

The brand was inspired by three simple things as: coffee, travel and friends. Passager is living out the dream of providing the best experience of enjoying coffee and french pastries to the customers and friends.

 

In this project I have created a new brand identity for Passager, based on a research of the café, coffee and lifestyle culture. This includes graphic profile, logotype, graphic elements, business card and coffee mugs for takeaway.

 

This warm palette creates a clean and cozy personality. The engraved graphic elements is a reflection to the brand value itself, giving the brand that mixed classic feeling a modern take.